Vodafone is becoming Telecel – set to bring innovation to telecom industry

Telecel Group, an Africa-focused telecommunication company with expertise in combining telecommunication with Fintech, e-commerce and tech start-ups, successfully acquired 70 percent majority shares in Vodafone Ghana (Ghana Telecommunications Company Limited – GTCL) in February 2023 and is set to bring disruptive innovation into Ghana’s telecom industry with customer-centric products delivered with exceptional customer service.

In a statement by the CEO of Telecel Group, Moh Damush remarked: “In February 2023, Telecel completed the acquisition of Vodafone Ghana, setting the stage for a massive rebranding campaign.

“This evolution represents more than just a change in name; it signifies our commitment to advancing telecommunications in Ghana with a renewed focus on meeting the evolving needs of our customers. This rebranding represents a bold step forward into a future where innovation, quality and customer satisfaction remain at the core of who we are. Our goal is to provide Ghanaians with exceptional services, exceeding their expectations.”

Patricia Obo-Nai, CEO of Vodafone Ghana, said: “I am truly excited about this transition. Our goal is to deliver a great network for our customers, enabling a connectivity that promotes personal and business growth. I invite our stakeholders to join us on this exciting journey as we start our rebranding from Vodafone Ghana to Telecel Ghana”.

The rebranding exercise, which starts in January and climaxes with a full brand reveal at the end of February 2024, is expected to be packed with exciting activities and campaigns for all stakeholders.

The rebranding also covers Vodafone Ghana and its three subsidiaries: National Communication Backbone Company Limited (Vodafone Wholesale), Vodafone Ghana Mobile Financial Services Limited (Vodafone Cash), and the Vodafone Ghana Foundation.

Vodafone Ghana is a leading provider of telecommunications services to consumers, corporates, and multinationals in Ghana. Vodafone is the only total communications solutions provider – mobile, fixed lines, Internet, voice and data – and is currently the telecom company of choice for Ghanaians. It is the second-ranked operator in terms of market share in the sector.

Telecel Group is an Africa-focused telecom company with a diverse approach in the telecom space driven by digitalisation and innovation. It has successfully established itself as a key service provider for both mobile users and enterprises, focusing on selected areas of development to ensure significant future growth on the African continent. Telecel is also an anchor for supporting start-ups with its African Start-up Initiative Program (ASIP).

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