In a tech-enabled world, the 7Ps of marketing adapt to the digital landscape, acknowledging the significant role of technology in shaping customer interactions and market dynamics. In this article, we will explore the evolution of the traditional marketing mix from the classic 4Ps to the contemporary 7Ps, with a specific focus on how these principles […] The post The
Ghana’s financial sector is gradually witnessing a remarkable transformation as traditional brokerage firms embrace cutting-edge technology to offer a seamless and secure investment experience. Teak Tree Brokerage, a Licensed Dealing Member (LDM) and Depository Participant (DP) of the Ghana Stock Exchange (GSE), is at the forefront of this shift. In an exclusive interview with John […]
The President of the Ghana Union Traders Association (GUTA), Dr. Joseph Obeng, has cautioned the government against complacency despite the recent decline in inflation. While acknowledging the positive progress of inflation from 54.1% in December 2022 to 26.4% in November 2023, he emphasized the need for continued vigilance and proactive measures. Speaking on Eyewitness News […] The post Don’t
Hollard Ghana, the country’s favourite insurer, takes home the Best in HR Management in the Insurance Industry at the prestigious HR Focus Conference and Awards 2023 at the Accra International Conference Centre. The awards ceremony was the highlight of the HR Focus Conference and Awards event under the theme: The HR mandate: Building Resilient People […] The post Hollard
The inflation rate declined to 26.4% in November, a 19-month low, the Ghana Statistical Service has published.The Consumer Price Index (CPI) for November 2023 was 198.2 – relative to 156.8 for November 2022. The Ghana Statistical Service says food inflation was the major contributor to the decline in the rate of inflation. In November, food […] The post Inflation declines from 35% to 26% appeared first
John Boadu Former General Secretary of the New Patriotic Party (NPP), John Boadu, has been appointed to take over the State Interests and Governance Authority (SIGA), as the Director-General . Read More... The post John Boadu Takes Over SIGA appeared first on DailyGuide
The Ghana Export Promotion Authority (GEPA) has pledged substantial support for Small and Medium Enterprises (SMEs) in the coming year. The Deputy Chief Executive Officer in charge of Finance and Operations at the Ghana Export Promotion Authority, Samuel Dentu, indicated that the Association is committed to driving the continuous development of Made-in-Ghana products and services […] The post GEPA
The Minister for Works and Housing, Francis Asenso-Boakye, has officially broken ground for the implementation of the first project under the Greater Accra Resilient and Integrated Development project (GARID). This initiative aims to improve flood risk and solid waste management while enhancing access to basic infrastructure and services in flood-prone, low-income communities within the Greater […] The post Govt
The Ministry of Foreign Affairs and Regional Integration is seeking to increase the amount Ghanaians pay to secure passports from GH¢100 to GH¢644. This information was disclosed by the sector minister, Shirley Ayorkor Botchwey, in Parliament on Thursday, December 14, 2023, during an interview with Graphic Online. “Ghanaians pay just about GH¢100 for a passport, […] The post Foreign
The President of the ECOWAS Federation of Chambers of Mines (EFEDCOM) of West Africa, Mr. Adam Soro, has urged member countries to tailor local content legislations to meet regional industrialization objectives. According to President Soro, this will provide the critical mass needed to attract investments to support the production of inputs used in the mining […] The post EFEDCOM
Prestige, a $600-million real estate property that seeks to transform the Accra skyline, is to be constructed at the Airport enclave. The project, which would also help to beautify the skyline of the Airport City, would have facilities such as residential apartments, malls, shops, gym, and playing facilities for children. The facility, being developed by … The post $600m
The country’s year-on-year inflation rate fell to 26.4 per cent in November 2023 from 35.2 in October 2023, the lowest in thirteen months, the Ghana Statistical Service (GSS) has announced. The November 2023 inflation rate represents 8.8percentage point decrease relative to the rate recorded in October 2023. Month-on-month inflation between October 2023 (0.6 per cent) … The post Inflation falls
With Africa’s increasing adoption and use of new technologies, and recent interest in generative Artificial Intelligence (AI), experts at the 2023 Data Protection Africa Summit have stressed the need for more efficient data protection and privacy regimes. They joined voices in calling on data controllers, users and processors of personal data to be prudent in […] The post
Group photograph of dignitaries at the launch of the Skills Academy THE MTN Foundation has launched its maiden Skills Academy, a platform designed to empower youth to bridge the Read More... The post MTN Skills Academy Targets 100,000 Youth appeared first on
Serene Insurance management presenting the items to officials of the Accra Psychiatric Hospital Serene Insurance Limited, a local insurance company and a member of the First Sky Group has donated Read More... The post Serene Insurance Gives To Psychiatric Hospital
Ernest Addison (middle) with Kofi Adomakoh and others as they unveil the enhanced app GCB Bank, formerly known as Ghana Commercial Bank, yesterday launched an enhanced mobile application dubbed Read More... The post GCB Bank Unveils Enhanced Mobile App appeared first on
The collapse and temporary closure of the Doli Bridge in the Bole District of the Savannah Region have led to a decline in economic activities, particularly affecting truck drivers and impacting trade under the African Continental Free Trade Area (AfCFTA) agreement. The collapsed bridge, linking the Upper West Region and the southern part of Ghana, […] The post Collapse
The deployment of a centralised Database Management System (DBMS) by the utilities regulator, Public Utilities Regulatory Commission (PURC), has brought about increased efficiency in complaints response by utility operators, Executive Secretary-PURC, Dr. Ishmael Ackah, has said. According to Dr. Ackah, since the integration of this new system about 8,950 customers have used it; leading to […] The post
Advans Ghana Savings and Loans Ltd., a multiple award-winning company and leading savings and loans firm, has risen from 85th place last year to 69th position at the Ghana Club 100 Awards’ 20th edition held in Accra. The Ghana Club 100 Awards, organised annually by Ghana Investment Promotion Centre (GIPC), celebrate the exemplary achievements of […] The post Advans
Professor Samuel Kobina Annim The latest Consumer Price Index (CPI) data released on Thursday, December 14, 2023 reveals that inflation in November dropped to 26.4%, marking the fourth consecutive Read More... The post November Inflation
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