These tech trends are dominating world in 2022

These two trends in tech (mostly in fin-tech) are dominating the world currently. Let’s dive deep into the details.

UGC - user generated content

Apps like TikTok and Instagram are going for the short videos. It means that people want to see more authentic videos of real life. Pandemic has been tough and that’s the main reason. UGC is dominating the fin-tech and marketing industry. User generated content is way more important on TikTok compared to other platforms. With UGC it becomes easier for brands to dominate TikTok. You need to buy TikTok followers, get ahead of the competition with the UGCs (more authentic and real videos created from the users of the brand) and get a very strict upload calendar. 

The technology behind autonomous driving

Autonomous driving is becoming increasingly important. Cars already relieve the driver of many tasks: they can park independently, stay in lane and adjust their speed to the vehicle in front. More features are added every year. It is only a matter of time before the control will be completely automated. 

Autonomous driving is essentially based on the use of different sensors, the data from which is then evaluated in real time:

• Video cameras provide images of the surroundings. A front camera records the road along with its markings, traffic signs and road users. Other cameras provide images of the other three sides. An additional camera on the roof provides an all-round view. Camera sensors arranged in parallel can even record a three-dimensional image and thus help the autonomous system to better estimate distances and speeds.

• Radar sensors measure the distance to other vehicles and other objects. Several sensors with different ranges are used: high-range sensors measure objects that are far away, low-range sensors those in the immediate vicinity.

• Ultrasonic sensors are already used today as parking aids. You can reliably measure distances in the centimeter range.

• LiDAR sensors are a new technology. LiDAR stands for “Light Detection And Ranging”. They use laser beams to measure, as opposed to radio waves in radar. Your advantage is the long range: You see up to 200 meters far, even at night. In this way they supplement the less far-reaching radar sensors and the light-dependent video cameras.

• The GPS system supplies the on-board computer with exact location data. Autonomous driving requires road maps accurate to the centimeter and a fast navigation system so that the car knows in real time which lane it is currently in.

The data obtained is then integrally processed by computers with artificial intelligence. In this way, decisions on the direction and speed of travel can be made in the shortest possible time.

The benefits of autonomous driving

In an ideal world, the autonomous vehicle is the perfect driver: Autonomous vehicles obey all traffic rules, coordinate with each other, react faster than any human being to dangerous situations and maintain an optimally energy-efficient driving style. They are never aggressive towards other road users and do not behave recklessly.

In addition to this increase in safety and environmental friendliness, autonomous driving above all ensures more time. The passengers no longer have to pay attention to the traffic and can devote themselves to other activities while driving. In addition, the importance also lies in the demographic development of our society: There are more and more older people who can no longer drive a car for health reasons , but at the same time do not want to do without mobility. For them, autonomous driving will replace today's taxis and other costly transportation services

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