A human rights campaigner is suing Facebook’s owner in the high court, claiming the company is disregarding her right to object against the collection of her personal data.
Tanya O’Carroll has launched a lawsuit against Mark Zuckerberg’s Meta alleging it has breached UK data laws by failing to respect her right to demand Facebook stop collecting and processing her data. Facebook generates revenue from building profiles of users and matching them with advertisers who direct ads at people targeting their specific interests and backgrounds.
O’Carroll told BBC Radio 4’s Today programme: “This case is really about us all being able to connect with social media on our own terms, and without having to essentially accept that we should be subjected to hugely invasive tracking surveillance profiling just to be able to access social media.”
O’Carroll is claiming that Facebook has breached article 21 (2) of UK General Data Protection Regulation (GDPR), which gives individuals the right to protest against the processing of their personal data for marketing purposes.
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