Lifestyle: Tactics for successful career branding
What is it that all successful companies have mastered — and what job-seekers looking to advance in their careers need to master?
What is it about Coca-Cola, Microsoft, Starbucks, Disney, and McDonald’s? What makes a consumer buy one product over another — and makes one job-seeker much more sought after than others?
The answer is marketing, but more specifically it is the power of branding.
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