Fidelity Bank Extends Customer Recognition

Julian Opuni

 

Fidelity Bank Ghana, through its programme, “Above and Beyond” extended the celebration of its customers in October.

The bank dedicated the entire month to recognising, appreciating, and rewarding its valued customers, reaffirming its commitment to exceptional service and customer satisfaction.

In alignment with its focus on the well-being of its customers under its Pinktober initiative, Fidelity Bank offered free breast cancer ultrasound screenings across eight branches nationwide.

Speaking about the initiative, Julian Opuni, Managing Director of Fidelity Bank, noted, “We understand that health is wealth, and it is important for us to ensure our customers are well cared for beyond financial services. By offering these ultrasound screenings, we are directly contributing to early detection and prevention efforts, which are critical in the fight against breast cancer.”

Fidelity Bank also organised daily trivia challenge on social media, offering customers a fun and engaging way to win prizes. Over the course of five days, customers had the chance to participate in Customer Trivia with two questions each day, with winners receiving gift vouchers worth GH¢500 each for their correct answers.

In addition to the health screenings, Fidelity Bank held a virtual Service Forum and Awards Ceremony to recognise and reward exceptional service delivery across the organization.

“At Fidelity Bank, we believe that outstanding customer service starts from within. Recognising the efforts of our exceptional team members is key to ensuring that our customers receive the best possible experience,” said Julian Opuni.

October also saw Fidelity Bank embracing its vibrant spirit with Spirit Week, celebrated in the last week of the month.

The bank’s staff got to showcase their unique fashion sense with themed dress codes such as Color Blocking, Rep Your School, African Royalty, Throwback to the 90’s and Pinktober – supporting breast cancer awareness. The dress codes not only added excitement to the month but also helped to build team spirit.

As the Customer Service Month ends, Julian Opuni reflected on the success of the initiative, “This month has shown us that when you put customers at the heart of your operations, they respond with loyalty and trust. We have always been proud of the service we provide, but this October, we set a new benchmark.”

 

By Samuel Boadi

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