Uber is a future company – Bozoma Saint John

The Chief Brand Officer at Uber, Bozoma Saint John has stated that the future belongs to companies that can connect technology to service to make it easier for people to do their work.

According to the Ghanaian-American Global Marketing icon, Uber has defined that purpose by using technology and service delivery to move people from one point to another with ease at an affordable rate.

“Uber is a future company. It is where technology is impacting not just what we do every day, but how we do it. For me, as I look at the world of Silicon Valley and corporate America and the larger world in general from a corporate and business standpoint, there are lots of ways in which communities are being shaped. I felt very strongly that Uber has a very large part of how that’s going to work and I want to be a part of that,” she said.

Saint John was speaking at the African Leadership Initiative West Africa, ALIWA Leadership Series, held on Thursday at the Labadi Beach Hotel in Accra.

ALIWA was launched in 2006 as a joint venture of the Aspen Institute, LEAP Africa (Nigeria), Databank Foundation (Ghana), and Tecno Serve.

ALIWA captures the energy, talent and the resolve of an emerging generation of leaders in Africa by employing time-tested method of text-based dialogue modeled after the Aspen Institute’s  renowned Henry Crown Fellowship program.

About Uber

Uber Technologies Inc. is a global taxi technology company headquartered in San Francisco, California, United States, operating in over 630 cities worldwide.

In Ghana, Uber is present in the national capital Accra, and the Ashanti Regional capital, Kumasi. Hundreds of drivers have jumped onto the platform to make a living either on full-time or part-time basis.

Founded in 2009, Uber  develops, markets and operates the Uber car transportation. In some cities, Uber also engages in food delivery mobile apps.

In recent times, there had been arguments about whether Uber was a transport company or a technology service provider.

Within Europe, that argument has been settled, after the European Commission ruled that Uber is a transport company.

By: Lawrence Segbefia/citibusinessnews.com/Ghana

Photos: Godwin A. Allotey

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The Chief Brand Officer at Uber, Bozoma Saint John has stated that the future belongs to companies that can connect technology to service to make it easier for people to do their work. According to the Ghanaian-American Global Marketing icon, Uber has defined that purpose by using technology and service delivery to move people from ...

The post Uber is a future company – Bozoma Saint John appeared first on Ghana News.

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