UniMAC’s 2024 New Year Lecture to explore evolving landscape of public relations

The University of Media Arts and Communication’s Directorate of Research, Innovation, and Development (DRID) is preparing to delve into contemporary public relations trends during the 2024 New Year Public Lecture.

The lecture, which will be on the topic ‘Public Relations: Current Trends, Challenges, and 21st Century Opportunities,’ seeks to discuss new and effective ways of carrying out media and communications activities.

It also serves as an avenue to generate wide-ranging discussions to inform industry-relevant present and future research.

“The purpose of the New Year’s lecture is to provide the University and the general public with the opportunity to deliberate on or discuss topical issues within the media and communication space. It also aims to set the tone for the year,” said Dr. Etse Sikanku, the director for DRID.

He also emphasized the unique platform the lecture provides for an in-depth exploration of development within the communication field, which will serve as the foundation for subsequent research and discussions.

“The lecture will set the tone for public discourse and foster a collaborative environment where academia and industry can deliberate on topical issues that are crucial to the industry,” Dr. Sikanku underscored.

In an era where the dynamics of global communication are persistently reshaped by technology and globalization, many communication organizations and institutions also keep adapting to the dynamics and new trends in many communication branches such as Public Relations.

Traditionally perceived as the art of fostering positive relationships between Organizations and their stakeholders, Public Relations has undergone a tremendous evolution in recent times more so due to the advent of new media and modern technologies.

Mr. Mawuko Afadzinu, President of the Institute of Public Relations Ghana (IPR) and head of Marketing and Communications at Stanbic Bank Ghana who will deliver the lecture is expected to emphasize the need for lecturers, industry players and students to grasp the nuances of Public Relations in contemporary society.

He will also share critical insights on emerging Public Relations trends, the challenges posed by the ever-evolving media landscape, and the opportunities presented by the 21st-century communication platforms.

The lecture is scheduled to take place online on Friday, 19^th January 2024 and is open to the public. Interested participants will have the opportunity to join the discourse and contribute to a shared understanding of how effective Public Relations strategies can solve the complexities of 21st-century communication issues.

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