…Unveils High-Tech Roadmap – Tourism &Tech Fusion for Continent’s Tourism Industry
The organisers of the Pan African AI & Innovation Summit 2026 (PAAIS) have announced a dedicated strategic focus on the African tourism and hospitality sector, highlighting how Artificial Intelligence will be the primary engine for the continent’s $100 billion “Experience Economy.”
As AI planning tools become the mainstream standard for global travellers in 2026, the summit, taking place on September 22nd–23rd at the Kempinski Hotel Gold Coast City, Accra will serve as the first major continental platform to align tech innovators with tourism ministries, hotel chains, and tour operators.
Redefining the African Safari through “Intelligent Itineraries”
Recent data shows that 60% of travellers now trust AI to plan and book their entire African journey. PAAIS 2026 aims to capitalise on this shift by showcasing how local operators can use Sovereign African AI to offer hyper-personalised “Passion Pursuits”. Travel built around niche interests like Ghana’s jazz scene, Rwandan conservation treks, or “Lux-scaping” stays in Nairobi.
“Tourism is Africa’s competitive advantage, but AI is the equaliser,” says Mr Kwakye Donkor, CEO of African Tourism Partners, South Africa and an advisory member of PAAIS 2026.
“The summit is showing the industry how to move from generic sightseeing to AI-driven, high-value experiences that protect our tourism assets, historical legacies and empower our local communities,” he said.
Key Summit Highlights for the Travel Industry:
- The Smart Destination Track: A series of panels on utilising AI for biometric, “frictionless” cross-border travel within the AfCFTA framework.
- SME Digitalisation Lab: A practical workshop helping boutique lodges and local guides deploy AI-driven 24/7 “Digital Concierges” to compete with global booking giants.
- AI for Conservation: Showcasing acoustic sensors and predictive AI models that protect Africa’s natural assets, the core of the intra African travel industry from poaching, violations and climate volatility.
- The Creator Crawl: A curated immersion for digital storytellers to use AI-enhanced content tools to market African destinations to a global Gen Z audience.
A Call for Cross-Sector Collaboration
The Pan African AI Summit is officially inviting Tourism Boards, Hospitality Groups, and Aviation Leaders to join the “Tourism & Tech” fusion. Potential collaborations include co-designing data-sharing agreements for predictive traveller analytics and launching pilot programs for AI-managed “Green Hotels” to meet the 2026 demand for sustainable travel.
“We aren’t just discussing code; we are discussing the future of how people explore Africa,” the summit organizers added. “By integrating AI, we ensure that the economic benefits of tourism reach even the smallest village as well as the largest city, communities and across the value chain.”
Travel media, industry stakeholders, and innovators are encouraged to engage in the Pan African AI & Innovation Summit and be part of the of the Tourism & Tech Fusion Explore partnership opportunities at panafricanaisummit.com.
About the Pan African AI & Innovation Summit
The Pan African AI & Innovation Summit is the continent’s premier event dedicated to scaling Africa’s ethical AI ecosystem. With a focus on youth empowerment, policy dialogue, and economic transformation, the 2026 summit brings together 2,000 delegates to Accra to turn technological potential into continental prosperity.
The post Pan African AI Summit 2026 (PAAIS) to Pivot Africa as a “Smart Destination” appeared first on The Business & Financial Times.
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