Strategy: McDonald's posted a bizarre late-night Black Friday tweet — and didn't do anything about it for nine hours (MCD)

McDonald's posted a tweet at 1 a.m. on Friday morning that had many customers scratching their heads.

• At 1 a.m. on Friday, McDonald's posted a bizarre tweet.
• It quickly went viral.
• The fast-food chain finally posted a follow-up tweet on Friday morning, blaming the confusing tweet on a lack of coffee.

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McDonald's posted a tweet at 1 a.m. on Friday morning that had many customers scratching their heads.

The tweet, from McDonald's corporate account, reads: "Black Friday **** Need copy and link****"

Presumably, McDonald's social media manager had set up a Black Friday tweet — but forgotten to actually include the necessary information.

The tweet went viral, with more than 10,000 retweets and 22,000 likes as of Friday at 10 a.m.

McDonald's finally acknowledged the tweet at 9:48 a.m., with a follow-up tweet reading: "When you tweet before your first cup of McCafé… Nothing comes before coffee."

McDonald's posted a tweet at 1 a.m. on Friday morning that had many customers scratching their heads. Read Full Story