Business success does not happen overnight, especially if you want to penetrate the online world.
Getting your brand known to as many people as possible increases the possibility of gaining high profits. However, it takes commitment and perseverance to do so. You must allocate a significant amount of your resources, strategize, and implement different ways to build online brand awareness.
Building brand awareness is crucial for your business because this will help your target audiences understand and remember your branding and goods. By creating strong brand awareness among your target clients, your business will be on their top list should they need your products and services, and eventually, make a purchase.
Today, most people spend their time online – and this means you must not miss the Internet if you want to boost brand awareness. Take advantage of the different opportunities in the digital world.
A reputable digital agency in Dubai shares the following ways to use digital marketing to build and improve your brand awareness.
1. Offer a referral program
Word-of-mouth marketing remains the best way to promote a business. So you have to make your customers become your best advocates. Besides, most customers today still ask their family and friends for recommendations whenever they need to buy something online.
A referral program will encourage your loyal customers to advertise your brand whenever they know someone who may need your products and services. For instance, you can give them a specific percentage discount of a purchase when they refer a family or friend who can also receive a markdown on their first purchase. It’s a win-win for you and your new and loyal customers.
2. Contribute blogs to other sites
Though you can run your own blogs on your website, you can also drive a lot of mileage if you do guest blogging. This refers to writing and pitching content for other sites to publish.
The key is to find guest-posting sites that accept articles specific to your niche. Look into the site’s social channels, comment section, and blog content to have an idea of their audience. You should also study their submission guidelines before sending your pitches. This way, you can provide articles that promote your brand and fit into their offerings.
Submitting a guest post to a popular site will help your business gain access to a new audience. You can even benefit from free or low-cost content from a different industry voice.
3. Boost your SEO
If you get intimidated whenever you hear about SEO or search engine optimization, thinking that it is a complex process, don’t be. After all, this is crucial for increasing brand exposure online.
SEO refers to getting your content seen by Google and other search engines. When done successfully, your site can be on top of the search results page.
The key is to research keywords that your target audience is using whenever they need the products and services of companies like yours.
Use these keywords when creating your content, such as adding it into the headline, image titles, and body of your post. But you should not overstuff the article with keywords because you can get penalized for it. So to avoid such, it would be a smart decision to invest in SEO and copywriting services to publish articles that best suit your niche and adhere to the policies of search engines.
4. Create infographics
Infographics are one of the shareable content formats you can use for your business. They are fun to read, easy to consume, and visually engaging. Take note that the human brain processes visuals faster than text, so make sure to create infographics that can easily be shared on different social media platforms, such as Facebook.
5. Create a podcast.
A podcast that adds value to the lives of the listeners can work wonders in building brand awareness.
Create a podcast that does not just promote your products and services, but also educates your target audience about certain aspects of life. For instance, you can tackle the science behind producing makeup or hair care items if you are a beauty brand or perhaps how clothing is sourced and made if you are in the fashion industry.
6. Run ads on your social media channels
Running brand-awareness ads is a great way to reach new people who are interested in the product and services you offer. It will also help your business circumnavigate algorithms that may hurt organic reach.
On your Instagram, Facebook, and Twitter accounts, you can publish brand-awareness campaigns that will widen your reach and boost recall. You can even target viewers by categories like gender, location, age, device, and interest.
7. Offer free giveaways
Offering would-be customers a taste of your product or service without the commitment to pay anything is also an excellent way of building brand awareness.
For instance, you can offer a subscription service in the form of a free trial. If you are offering a product, give them free samples. People may recognize your business, but providing them with limited access to experience what you offer will enhance that awareness.
Creating and boosting brand awareness is the first stage of marketing. Use these tips to make your brand known in the digital realm. Make sure, though, to create agency brand guidelines so people will accurately represent your brand. After that, you can funnel leads towards the buying process.
Stuart Harris is the Creative Director at Yellow, a Dubai branding agency, digital partner and advertising company working with progressive businesses to build bold, meaningful brands.Read Full Story