Video Game Industry Rallys Millions of Players to Protect the Planet

Some of the world’s leading brands in mobile gaming today have unveiled a list of environment activations set to be integrated into live games. These brands command a combined fan-base of over 250 million players, with the activations set to be featured in Angry Birds 2, Golf Clash, and Subway Surfers.

While players enjoy playing games on slots.com.gh and other mobile games, some of these brands have found a way taking the industry to the next level. According to industry experts, CEOs and developers from 11 companies came together during the first Green Mobile Game Jam and committed to integrating green activations. That includes maps or buildings, new modes, storylines, messaging, and themed events.

The move was facilitated by UNEP playing for the planet alliance supported the mobile game jam. The organizers of the integrations hope that the shared learning and new practice represent a new turning point for green thinking in the game design for mass audience mobile games.

According to the executive director of UNEP, Inger Andersen, they are excited to see the gaming industry throw its weight behind the effort to reverse the climate crisis and protect the environment. Andersen added that the climate emergency needs all hand son decks. In the campaign to reach two hundred and fifty million gamers, the main aim is to inspire the audience to take action in conserving the environment. 

CEO of Space Ape John Earner, who helped in overseeing the jam, said that he was skeptical whether the move could be pulled off, especially during the lockdown. It was inspiring to see companies who are normally competitive come together and deliver some great work. According to John Earner, he projects a huge potential for the industry and players communities going forward.

The activation designs and timelines implementation as a result of the jam can be seen on the green game jam page with activations from:

• MAG Interactive will be dealing with running the awareness and tree planting themed events in their games World Brain and World Brain 2.
• Sybo will be in charge of launching a world tour in subway surfers, asking the community to take action in the frontline of the climate crisis.
• Space Ape will educate the players while engaging them on the benefit of renewable energy through the game Transformers: Earth Wars.
• WildWorks have introduced new renewable energy choices such as solar and wind power that reward players with unique eco- credits and unlock in the animal jam.
• Playdemic will be educating and activating millions of mobile gamers in the Golf Clash.
• Fingersoft, in their game hill climb racing 2,  will be adding recharge stations with solar panels.
• Rovio will be hosting a two-game event in Angry Birds 2 around the theme of reforestation and will share the links with players where they can learn more about reforestation effort and how they can contribute.
• Pixelberry will design a new book in choices that will see two sisters raising awareness about climate Changes while their family’s fishing business is affected by significant fish die-off.
• Creative mobile will be restoring biodiversity through special events.

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