‘‘Let’s tap sports for benefit of Ghanaians’’ – CDH Group CEO

The Group Chief Executive of CDH Financial Holdings Limited, Emmanuel Adu-Sarkodee, on Tuesday said Ghana must strategise and tap into the immense economic potentials of sports for the benefit of Ghanaians.
He said sports is a tool and a vital catalyst for economic and social growth for every nation, adding that, countries that realised the potentials of sports earlier, are now reaping its huge benefits.
Mr Adu-Sarkodee made these remarks at a presentation to the Sports Writers Association Ghana (SWAG) ahead of its prestigious annual Awards ceremony, which comes off on Saturday, May 27, at the Banquet Hall, State House.
Two companies under the CDH Group – CDH Savings and Loans Limited and Phoenix Insurance Company Limited, presented a cheque for GHC30,000, as its sponsorship package towards the Awards night.
According to Mr. Adu-Sarkodee, sports has matured beyond providing pleasure and fun for people, and it is also a full blown business in many parts of the world. He said Ghana must strategise and cash in on the benefits of sports.
“Elsewhere, sports is business and even a whole economy on its own. Sometimes the numbers there are even higher than the GDP of some countries in the world. When Ghana discovers the economic potential of sports and taps it, the nation will reap immense benefits more than we are doing now,” Mr. Adu-Sarkodee stated.
Mr. Adu-Sarkodee said CDH considers its association with the SWAG Awards as a way to demonstrate the company’s commitment to helping the nation to recognise the economic asset and opportunities in sports.
The tennis star-turned GCEO added that, CDH deems it appropriate to continue partnering with the SWAG Awards because of the unique character it has exhibited over the years.
“The level of integrity and credibility that comes with SWAG Awards is the reason why we continue to support the event. The spirit of the event syncs with our corporate values and our DNA,” he said.
‘‘I am very certain we shall continue supporting you in the coming years since it is also part of our contribution towards the development and promotion of sports in Ghana.”
The President of SWAG, Kwabena Yeboah, thanked CDH for the support, adding that, the donation will help the Association honor hardworking sportsmen and women.
He urged all sports personalities to consider investing at CDH Financial Holdings Limited to secure their future, stressing that, the current depressing financial state of most sports personalities should give them a reason to do so.
GNA

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