After giving out a series of rewards during the annual promotion, the transnational consumer goods company has crowned it all by awarding three of its best customers with a fully expense-paid trip to Mauritius.
The all females lucky winners include; Aminatu A. Hamidu, Queenstar Patience Yaa Kamassah, and Hajia Hanutu Alhassan. These winners found extra tokens in addition to the 18-carat gold pendants earlier won.
The 2018 promotion was one of the many promotions targeted at rewarding both retailers and consumers of Key Soap and Key Brillant.
Speaking at the ceremony, Brand Manager of Keysoap, Ewuraba Ekua Adusei said, “Our brand promise of being ‘Amansan Boafo’ is as relevant today as it was years back.”
She added, “From the days of Key soap concert party in the 90s and more recently spearheading ‘Wogbejeke’ heritage theatre series to tell our Ghanaian independence stories, we have delivered on our brand promise by enhancing the lives of our customers.”
The Brand Manager has expressed her outfit’s readiness to entice customers with even better rewards this year.
“Indeed, the tradition goes on, hence for all laundry bar users and trade partners, come on board this 2019 as we take you on yet another rewarding and exciting experience.”
About promo
The promotion has been exciting consumers and shoppers from August through to December 2018with instant wins for every consumer who finds a token in a bar. The tokenized promo is an iconic one that which is executed each year with unique twists annually.
The 2018 promotion embraced both key Brillant and Key Bar consumers under one campaign with equal value rewards across products.
Prizes included airtime which was rewarded instantly electronically under the control of the Mpedigree platform, pressing irons, GTP cloth, cash rewards, T-shirts and gold pendants.
All that a consumer needed to do was to buy Key soap bar, cut the bar to obtain the plastic token which had a unique code to text free of charge on any network.
For Key Brillant, the consumer had to scratch the panel to reveal the code to text. All promotional stocks were 100% wins with no chance winnings. There were over 300,000 prizes allocated in the Key promo Baako Pe 2018.
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