In an ever-changing world of technology and modernity, businesses are left with no option but to strategise to win the trust of consumers.
Efforts toward business growth call for ingenuity and old-fashioned ‘thinking outside the box’.
That is exactly what a restaurant at a prime location in Cape Town, South Africa, is doing – pushing the boundaries of ingenuity.
On a recent visit to the city, I found out how the Quay Four Restaurant and Tavern provides ‘husband daycare’ to attract clients.
You are greeted with this fascinating signpost:
Cape Town’s Oldest
Husband Day Care Centre
Need time to yourself?
Need time to relax?
Want to go shopping?
Leave your husband with us!
We’ll take care of him for you.
You only pay for his food and drinks.
Established in 1907, Husband Day Care Centre is located at the Water Front, a major tourist centre in Cape Town.
It sits close to the harbour. A river close-by is a sight to behold.
Centre Manager, Patience Nowa, says all one needs is to entrust her husband in their care and they will make him happy.
“Maybe your girlfriend or your mother wants to go and shop. We keep your husband entertained. That is the act of being a husband daycare centre. They can watch soccer, there is a live band. It is totally free of charge, all you have to do is to trust us with your husband and leave him in our care and the rest will be sorted,” he said.
She adds that the women leaving their husbands at the ‘daycare’ only need to pay for the food and drinks. The live band is for free.
The restaurant is full of many televisions and the patrons can watch any channel they prefer.
- Centre Manager, Patience Nowa
Due to the huge numbers of visitors over the years, the oldest restaurant in Cape Town was expanded in 2014.
Madam Nowa says between 1000 and 1500 customers visit daily.
This place has two compartments: The downstairs, which can accommodate 300 people, and an upper room that can accommodate 200 people.
“So customers sit for two hours or two hours 30 minutes and then leave. Then another set comes in. We are usually a full house with a waiting queue out there,” she said.
Quay Four is just an epitome of how well the hospitality industry has positioned itself in South Africa’s economic mix.
It generates millions of dollars to the South African economy making the Rand one of the strongest against the dollar in Africa.
Can the same be said about Ghana?
Are players in the local industry innovative enough to take advantage of tourism?
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