The open disunity of the New Patriotic Party proved far better than the NDC's patched up unity ahead of the 2016 election.
That was part of the research findings by the Political Science Department of the University of Ghana.
The research also found that the one district one factory, one village, one dam and one constituency, one million dollar promises by the then opposition NPP were catchy and more effective than the Usain Bolt inspired "no abasesee" slogan by the incumbent NDC.
The research owned and conducted by the Political Science Department of the University was to ascertain the reasons for the results of the 2016 election which saw the John Mahama led NDC government losing by some ten percent to the Nana Akufo-Addo led New Patriotic Party.
Akufo-Addo polled 53.80% of the votes with John Mahama polling 44.40% in the first ever defeat handed an incumbent president seeking re-election.
Providing details of the research, Political Science Lecturer Dr. Isaac Owusu Mensah told Joy News' Evans Mensah some 5,000 respondents in 50 constituencies across the country were picked at random to answer details of a questionnaire prepared by the University.
Dr Owusu Mensah said every Ghanaian of voting age was given an equal chance of participating in the research.
Among the findings include comments by the then president John Mahama, including "Ashantis have short memories," "sleeping opana" etc which were deemed to be inappropriate by some of the voters.
The then Vice President's performance was also an issue of concern to some of the voters, particularly his failure to answer some 170 economic questions threw at him by his opposite number Dr Mahamudu Bawumia.
The findings also pointed to increase in corruption, arrogance of government appointees and an over dependence on infrastructural achievements by the NDC.
Overall, the respondents contended the NDC message did not resonate with the Ghanaian voters.
But the opposition NDC is not worried by the findings.
Member of Parliament for Ningo Prampram Sam George said the research finding is more a "political rhetoric than a hardcore research."
He told Evans Mensah, some members of the research team are compromised having already declared support for the NPP.
He cited Dr Owusu Mensah who is believed to be affiliated with the NPP.
He would rather wait for the Prof Kwasi Botchwey committee tasked to find out reasons why the NDC lost the 2016 elections.
In a rebuttal Dr Owusu Mensah said the research was a scientific work done by the department with no motivation to skew the findings in favour of one party or another.
He however conceded that he had travelled to Germany with the then NPP candidate Nana Akufo-Addo and believes more in the philosophy of the NPP than in the NDC but added that in no way influenced the findings of the research.
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