ADB celebrates customers, prioritises excellent service experience

 The Agricultural Develop­ment Bank (ADB) PLC will mark this year’s Customer Service Week with a commitment to excellent service experience across all its channels.

To be held from October 7 to 11 the bank has reiterated its continued dedication to putting customers at the heart of its oper­ations.

The Managing Director (MD) of the Bank, Alhaji Alhassan Yaku­bu-Tali, said, “customer service is more than just a department or an

 event, it is a conscious process that takes centrre stage in all activities across channels.”

“We believe that banking is not just about numbers, transactions, and profits, but it’s about delight­ing the customer throughout the journey,” he added.

The MD noted that the theme for the 2024 Customer Service Week is, ‘Above & Beyond,’ per­fectly aligned with ADB’s ongo­ing strategy to enhance excellent service experience by striving to consistently exceeding expectations in every aspect of its operations.

“When we say ‘going beyond,’

 we mean delivering proactive ser­vice that anticipates customer needs before they even arise. Our goal is to ensure that every interaction strengthens the customer’s relation­ship with the ADB brand,” the MD stated.

As part of continuous efforts to enhance excellent service experi­ence, Alhaji Yakubu-Tali indicated that ADB was effectively imple­menting the Consumer Recourse Mechanism guidelines in line with the regulator, Bank of Ghana (BoG).

These guidelines, he added, were designed to ensure that customers have access to adequate complaint handling and redress mechanisms, thereby fostering greater trust and confidence in ADB and the banking sector as a whole.

“These guidelines are timely, accessible, fair and efficient, and forms part of efforts to foster public confidence as well as trust in ADB and the banking sector as a whole.” Alhaji Yakubu-Tali added.

The Head of Customer Care and Service Quality, Obaapa Yeboah Addo, outlined the bank’s scheduled activities for this year’s customer service week.

She indicated that customers would have the opportunity to interact with Executive Manage­ment of the Bank who would take on direct roles as customer service officers at various branches.

“Other activities include sales activation exercises, customer vis­itations, food bazaars, health walk, and fun games,” she outlined.

The Customer Service Week, celebrated annually all over the world, recognises the importance of customer service, and ADB always leverage this important week to show appreciation to its customers for their invaluable trust in the brand.

BY TIMES REPORTER

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