The game employs the format of the popular TV show, ‘Who Wants To Be Rich’. The goal of the game is to attain 1,000,000 points by answering 15 questions on cocoa and chocolate. As part of the launch, a quiz competition will run till the 30th of December with winners announced each week based on the total score on the leaderboard at the end of the week. Even though it is open to young people, cocoa and chocolate lovers, the quiz is limited to only players in Ghana.
The Cocoalink app was created by Farmerline in partnership with The Hershey Company and World Cocoa Foundation to train farmers, and encourage Ghanaian youth to be
involved in the Cocoa value chain through interactive digital media contents on the mobile application. With over 5,000 app downloads, users have spent 92,000+ minutes learning best agricultural and business practices on the app, CocoaLink has established itself as a resourceful and timely tool for farmers and extension officers across the country.
Together with partners like the International Center for Tropical Agriculture, the application has been able to contribute to the adoption of Climate Smart agriculture practices through its Cocoa Zones feature.
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