Elaborate transfer announcements might be commonplace, particularly in Europe – think Alexis Sanchez playing the piano for his move to United, which has become the ultimate meme on social media – but in Ghana, this is relatively new.
Most of the clubs in the country, the ones that are on social media anyway, restrict themselves to simple photos of the players with a one-sentence welcome message.
If they are lucky maybe they’ll get a mobile phone video with the standard two-finger salute and an awkward smile.
A few have tried to buck the trend including Ashgold and NC Special Competition champions, Asante Kotoko, to varying results.
Rivals Kotoko, in particular, have offered some egregious updates, sparking the anger of their fans and the amusement of opposition supporters.
Kotoko, usually very creative with their designs and announcements on social media, have earned the ire of fans, particularly on Twitter with recent attempts to communicate their activities to their 124,000 followers on the site.
In the last month, the club sent out a number of, according to many of their fans, half-hearted tweets announcing club signings, exits and other announcements.
The tweet involved the confirmation of the departure of Adingrah Moussa is one such post.
Club Update:
— Asante Kotoko SC (@AsanteKotoko_SC) July 21, 2019
Adingrah Moussa has left Kumasi for Accra en route to Abidjan. #AKSC #Fabulous4Life pic.twitter.com/bSCSLQELLc
However, Kotoko’s recent failings on social media have been put into starker contrast by rivals, Hearts of Oak’s upturn in online form.
The Rainbow club has outstripped the other teams in terms of their engagement with fans.
Dominic Eshun welcome to the Phobian family. We wish you a happy stay. pic.twitter.com/jhPnNnpC5R
— Phobians (@HeartsOfOakGH) July 22, 2019
Their announcement of new signing Dominic Eshun got fans buzzing as it was accompanied by a well-shot, very well edited and emotional video.
Oooo phobia go kill me ooo Kw33..... This is professionally professional from the greatest club in Ghana
— MR DAVE ???????? (@AnsahDavidKwam2) July 22, 2019
This is really amazing I wish other clubs in our country learn how to unveils a player. Big ups HeartsOfOak
— George kofi koomson (@Georgekofikoom1) July 22, 2019
New striker, Bernard Arthur, might not be the biggest name to be making a move in the window but you wouldn’t know it with Hearts announcement and the excitement it has generated all over social media.
We are delighted to announce the signing of striker Bernard Arthur. The former Ghana youth international has signed a long term contract with our club.#AHOSC???????????? pic.twitter.com/vsxodKuJ0r
— Phobians (@HeartsOfOakGH) August 5, 2019
Read Full Story
Facebook
Twitter
Pinterest
Instagram
Google+
YouTube
LinkedIn
RSS