According to him, business networking builds a relationship with potential customers and other entrepreneurs for business growth.
Darrel Frater was speaking at the maiden edition of the Confluent Media forum organized for entrepreneurs to share ideas on how to become successful entrepreneur.
The forum which was in partnership with the Urban Entrepreneur Centers of America and Femon Travels, also shared ideas on how SMEs can attract investors, demonstrate scalability, growth potential, networking, sustainability, ability to solve real problems, plans to extend beyond local markets and solid team skill.
speaking on the theme “Transforming a cultural diaspora into business network" Darrel Frater urged entrepreneurs to take advantage of networking as it contributes to the growth of businesses.
“In order to be successful in business, you need to have an open mind, and an even wider-open ear. And while local relationships are an excellent resource, he said
Ideally, networking is part of your daily professional activity, not just something you do when you are looking for a job. Apply professional relationships to expand your network during your search, rather than starting to build it while in transition” he added
He further task participants to take up chances of the social media networks learn to about new trends and strategies on YouTube and podcasts for their business growth.
The founder of Confluent Media, Musah Inuwa also shared key to the success of building a brand with the appeal at home and abroad.
The panel of global and local entrepreneurs also talked about how to expand its horizons and give insight into the logistics, marketing and financing for a cross-border expansion.
The maiden edition “Sourcing US-Ghana Business Summit” organised in Accra under the theme “Transforming a cultural diaspora into business network”
US base Co-founder of Femon Travels Mr Andrews Nyantakyi task participant and small business owners to get beyond clichés to offer actionable real-world strategies to keep and attract the best employees without huge salaries.
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