MTN Ghana partners Micfrim to launch affordable smartphones

Accra, Nov. 23, GNA - MTN Ghana, in collaboration with Micfrim phones, has launched affordable smartphones onto the Ghanaian market.

The Ipro Amber 5S (3G) and Ipro Amber 5S pro (4G) smart phones are to provide customers the opportunity to enjoy faster internet coverage.

The phones are designed taking into consideration and improving on the issues that customers raised on the MTN Smart phone introduced by the Telco seven months ago.

At the launch of the phone in Accra, Mr Noel Ganson, Chief Marketing Officer at MTN, said the move was to enable MTN push forward the smartphone penetration on the network higher by the end of the year.

“Our vision to lead the delivery of a bold new digital world is in many ways made apparent through partnerships that lead to the introduction of devices such as the IPRO Amber 5S/5S Pro. Today's launch marks another step towards the advancement of this vision, one that will make the customer's life a whole lot brighter.

In April, MTN launched its first entry level smart feature phone, the MTN KaIOS Smart phone.

“Seven months after the launch, we are happy to say that the uptake has been very good and we have sold close to 15,000 pieces and still counting,” he said.

As leaders within the industry, he said, MTN understands the importance of providing affordable smartphones to its customers, adding “we have been doing our best to partner Original Equipment Manufacturing companies who buy into our vision.

He said that in spite of the progress made at improving smartphone penetration, there is still room for improvement and that is why, MTN continue to invest in partnerships aimed at giving desired result of having close to 100 per cent penetration in the near future.

The two phones are 4G and 3G entry level smartphones that run on the Android Go Operating System.

With a 5inch screen, the MTN IPro Amber 5s/ ipro Amber 5s Pro phones come well equipped with pre-installed apps such as WhatsApp, Google Maps, Facebook, YouTube, and many more.

The adaptability of the device makes it easier than ever to connect with others wherever you go.

The phones come at a retail price of GH¢275.00 and GH¢255.00 for the 4G and 3G respectively.

GNA

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