PZ Cussons rewards loyal consumers

PZ Cussons -- manufacturer of household products and cosmetics -- has held a grand event to unveil winners of its “Imperial Leather Treasure Hunt Luxury Promotion Reloaded” in Accra.

The ultimate winners of the draw, Rita Owusu Brempong and Abigail Manu, received all-expenses paid trips for two to Dubai for recreational activities which include visits to the Dubai Museum, a desert safari, aquaventures and the Dubai Mall among others.

The promo, launched earlier this year in March, saw other consumers win DStv decoders with three month’s free subscription, Haier Thermocool LED TVs, Moulinex sandwich-makers, mobile phones among others.

The grand draw event was dubbed “Little luxury everyday” to climax the promotion campaign and also present prizes to winners.

The Business Unit Director of PZ Cussons, David Afflu, indicated that Imperial leather as a flagship Brand of PZ Cussons International has over the past 75 years provided bathing solutions to its cherished consumers in Ghana.

He added that with its rich history, innovative products and consumer engagements, Imperial Leather has become a leading soap brand in Ghana.

The Brand Development and Activation Manager of Imperial Leather, Ewuraba Yawson, on her part noted that the Luxury Treasure Hunt promotion has been successful over the years, with large patronage by consumers.

Ms. Rita Owusu Brempong, one of the winners of the round-trip to Dubai, told the B&FT of her surprise at emerging a winner in the grand draw saying: “I was surprised, as I expected something less. I urge all Ghanaians to use their products -- not just because of the prizes to be won, but also the products’ quality.”

Thomas-Moore Adingo | B&FT Online | Ghana