Dwadifo Adanfo launches redesigned website

Dwadifo Adanfo, a microfinance company, has launched its redesigned website at the company’s head office at Asylum Down, Accra.

The website, www.dwadifoadanfo.com, according to the company Chief Executive Charles Amonoo is more user-friendly, gives clients easy accessibility to the staff -- especially relationship managers, and has a 24/7 online support system.

“The new website helps us interact with our staff, clients and other stakeholders. There is 24/7 customer service support. During working hours we are online to respond to any request; and when we are not working you can send a message and leave your telephone number and email, and as soon as we get to work we respond to the request,” he said.

“If we have vacancies, the website has a system that allows for job-seekers to apply for the positions online, and the applications go straight to the HR department for processing,” he added.

Another enhanced feature is the use of symbols to communicate the company’s products and services, and what clients stand to benefit when they sign on.

“For example, on every product or service page we have a dedicated number that links you to a relationship manager you can contact for that specific product if you are interested,” he said.

Speaking about the outlook, he stated: “Our key target this year is to grow our loan portfolio and improve our relationship with clients. We want to have a deeper insight into what our clients do, so we can help them grow their businesses in the right direction. The launch of this website is the first of many steps to achieve this objective”.

Mr. Amonoo added that Dwadifo Adanfo is looking at expanding its customer base by moving into the Eastern and Western Regions and other parts of the Greater Accra Region, including Tema and Ashaiman.

He noted that the major challenge facing the industry is the cost of capital. “If we can get capital at a cheaper rate, then we can also lend at a cheaper rate and that will be comfortable for everybody in the market.”

He lauded efforts by the central bank to place a cap on the issuance of microfinance licences. “I think the BoG’s move to place a cap on registration of MFIs is a good one. Anything that the regulator will do to bring back confidence in the sector is welcome.”

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