GLICO LIFE intensifies training programme …to bring life insurance to the doorstep of Ghanaians

GLICO Life Insurance Company (GLICO LIFE), a wholly-owned Ghanaian Life insurance business enterprise, has trained its new marketing and sales executives (MSE’s) tactically to enhance the delivery of insurance products and services to the doorsteps of Ghana’s people.

A series of training programmes has been organised to equip them with the knowledge and skills to improve their performance in the field and to deliver the best insurance value to customers.

In his opening address at the training programme, Mr. Edward Forkuo Kyei, Managing Director of GLICO LIFE, welcomed the trainees into the GLICO family and stressed the importance of training programmes to the delivery of excellent services. He also outlined the opportunities and challenges in carrying out their duties and responsibilities as MSE’s, but assured them that GLICO LIFE has succeeded due to dedication and a strong commitment to “cushioning its clients for life” and that they must emulate same.

He further emphasised the obligation of GLICO LIFE to customer service; that is, offering unique products and services to policyholders who are the vital assets of the business as captured in the theme of the Silver Anniversary Celebration: “25 years together in business: our Customers, Our Focus”.

More importantly, Mr. Forkuo Kyei urged the marketing and sales executives to note that they represent the face of GLICO LIFE; thus their actions and inactions reflect the status and integrity of the company and they must always act to offer customers the best of service. 

In conclusion, he reminded them “to go beyond the normal call of duty to offer service and also endeavor to meet the needs and expectations of clients in policy administration.”

From his observations, the Southern Sector Agency Manager, Mr. Eric Asemnor, said the trainees exhibited a high level of interest and enthusiasm, and called on them to channel their zeal into effective customer service.

In all, the training programmes were more successful and comprehensive -- covering a wide range of topics like the principles and importance of insurance, customer-focused product marketing, approach to operational challenges, claim payments and many more.

It is significant to note that GLICO LIFE is a leading indigenous life insurer in Ghana’s insurance industry having a nationwide network of branches, a team comprising a trained and skilled workforce, and state-of-the art equipment for business transactions.

Notably, GLICO LIFE has set high standards of performance in the insurance industry and continues to forge ahead to strengthen and maintain its leading position.

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