The world’s most influence business magazine, Forbes has described the recent signing of partnership agreement between Africa’s leading Mobile phone and computer assembler rlg Communications and the world’s biggest software and programme developer, Microsoft, as a “partnership for the futureâ€.
The magazine in its October 22, 2012 edition highlights the prospects of the deal sealed in Ghana in august this year, granting rlg an Original Equipment Manufacturing (OEM) status.
The partnership also allows Microsoft’s software and programmes including the just-released Windows 8 to run on rlg-branded laptops and phones.
The US-based magazine said the rlg/Microsoft deal is “an international collaboration providing high-tech career paths for Ghana’s youthâ€.
According to Forbes magazine, the partnership offers a major boost for the West African country’s preeminent information and communications technology (ICT).
“Building a brand requires a lot of funding, but today we have managed to position rlg as one of the top computer brands used in Ghana,†the company’s founder and CEO, Roland Agambire, is reported to have told the magazine.
He believes this will give global impetus to what has already become a household name in the sub-region.
“The perception of the people was key to the company’s success, “Agambire says. “We had to show Ghanaian people that our products were not just local.
They are certified to international standards, and when people use an rlg product, the way it feels and responds is no different from that of renowned products from the United States or Europe,†Mr. Agambire, reigning Marketing Man of the Year, added.
rlg is currently ranked 2nd in the list of top-100 companies in Ghana, and was recently voted the 3rd Most Respected Company in Ghana.
Forbes is an American business magazine owned by Forbes, Inc., published bi-weekly.
It features original articles on finance, industry, investing, and marketing topics. Forbes also reports on related subjects such as technology, communications, science, and law.
Headquarters are in New York City. Its primary competitors in the national business magazine category are Fortune and Bloomberg Businessweek. The magazine is well-known for its lists, including its lists of the richest Americans (the Forbes 400), highest-paid stars under 30, and its list of billionaires.
Read Full Story
Facebook
Twitter
Pinterest
Instagram
Google+
YouTube
LinkedIn
RSS