Staff of Media General, operators of TV3, ONUA TV, 3FM, ONUA FM, Akoma FM, Connect FM, 3news.com, have been trained in the area of customer care.
The training formed part of efforts by management to boost the skills of the selected staff in meeting the needs of the customer.
A Life Coach, Samantha Wuta-Ofei , took the staff through the two-day training session which started on Thursday May 12.
Topics discussed included “Knowing your customer deeply, Keeping the consumer first; How do you dialogue with your customer?
They were also taken through methods used to know the consumer or target audience.
Ms Wuta-Ofei took the gathering through focus group discussions.
She explained among other things, that insights are the capacity to gain an accurate and deep understanding of the consumer.
Every customer, she said wants to feel special.
“They want to feel they matter and their patronage matters.”
Source: 3news.com|Ghana
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