Petra advances inclusive insurance with digital and offline channels

Petra, a Ghanaian financial services company with over 15 years’ experience in pensions and wealth management, has expanded access to protection by integrating insurance into its digital platform while maintaining offline channels to serve Ghanaians.

The move forms part of Petra’s broader evolution from a pensions-focused provider into a diversified financial services company offering pensions, investments, loans, home ownership solutions and insurance.

Ghana’s financial services space has rapidly become digital, reshaping how individuals plan and manage their finances. Petra led this shift with the launch of achieve by Petra, the country’s first financial planning and investment app, which has grown to over 500,000 users and changed how Ghanaians invest through simplified digital access with their smartphones.

Building on this digital foundation, Petra this year has introduced insurance services on the achieve by Petra app to further improve convenience and inclusion. Users can complete access to insurance packages in just a few minutes, reducing paperwork and long-standing barriers associated with traditional insurance processes.

To ensure broader inclusion, Petra has retained offline access options for customers who prefer direct human engagement. Insurance services are also available through a USSD channel- , enabling users without smartphones or those seeking assistance to access support easily.

The blended approach reflects Petra’s focus on addressing long-standing challenges in insurance uptake, including trust, accessibility and clarity, which have contributed to low penetration despite growing demand for financial protection.

By combining digital efficiency with offline support, Petra is repositioning insurance as a practical, transparent and dependable component of everyday financial planning.

The expansion reinforces Petra’s commitment to building inclusive financial systems that align with how Ghanaians live, transact and plan for the future.

Ghanaians can download the achieve by Petra app on the App Store or Google Play, or access insurance services by dialing the *447*70# to get started.

The post Petra advances inclusive insurance with digital and offline channels appeared first on The Business & Financial Times.

Read Full Story