Artist managers should have a unified fore - Sammy Forson

Sammy Forson, a broadcaster and former manager of Ghanaian rapper Sarkodie, has urged artiste managers in Ghana to unite and form a strong collective front.

Speaking on the 'Joy Entertainment Unpacked' show, Forson emphasized that a united front among artiste managers would significantly contribute to the advancement of the music industry in Ghana.

Encouraging regular meetings and collaboration among managers, Forson stated, I want to use this opportunity to ask artiste managers to form a united front. Artiste managers should meet like probably once every two weeks, have a drink together, you know.

He believes that this collective effort would strengthen relationships between artists, facilitate connections, encourage collaborations, and contribute to building a healthier and more conducive music industry.

Forson emphasized the wealth of experience that seasoned managers could offer to newcomers in the industry and pointed out that established managers, such as BullGod, have valuable connections globally that could benefit others.

Forson highlighted that unity among artiste managers is a strategy employed by professionals in other parts of Africa to protect their industries.

BullGod, also present on the show, acknowledged previous attempts to form an association for artiste managers and commended Forson for bringing up the idea again. He expressed support for the suggestion, emphasizing its potential positive impact on the music industry in Ghana.

Sammy Forson, known for his work with artists like OJ Blaq, the defunct hiplife duo Echo, and Sarkodie, has brought his insights and experience to advocate for collaboration and unity among artiste managers in the country.

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