Engen Ghana and Prudential Life Insurance join forces to provide microinsurance for drivers and mechanics

In a groundbreaking collaboration, Engen Ghana and Prudential Life Insurance Ghana are teaming up to offer exclusive benefits to Engen's esteemed customers.

This innovative partnership, driven by Engen Ghana's commitment to corporate social responsibility, aims to strengthen the company’s mission of maintaining operational excellence within a culture of innovation, safety, and environmental consciousness.

As part of this initiative, mechanics, trotro and taxi drivers spending a minimum of 150 GHS on fuel will now have the opportunity to enroll in the Mekakrawa Microinsurance Policy.

This special promotion not only rewards Engen Ghana's loyal patrons but also ensures the security and peace of mind associated with Prudential's trusted insurance policy, Mekakrawa.

The inaugural promotion is set to kick off on November 22nd, 2023, at the Babona Filling Station in McCarthy Hill. During a recent meeting at the head office of Prudential Life Insurance Ghana, Dr. Hazel Berrard Amuah, the CEO of Prudential Life Insurance Ghana, emphasized the importance of insurance for all Ghanaians. She highlighted Prudential's commitment to understanding their customers' needs and delivering excellent service.

Peter Edem Adjei, the Chief Operations Officer of Prudential Life Insurance Ghana, shared insights into the organization's expanding market share and dedication to processing claims promptly for customer satisfaction. Addressing the issue of customer satisfaction, Adjei stated, We do a monthly promoter score to see who our promoters are, what is making them passive, who are we not satisfying, and their pain points to address these things because they are the people who actually keep us in business.

Brent Nartey, Managing Director of Engen Ghana, expressed his satisfaction with the partnership and praised Prudential's commitment to community care.

He stated, “This partnership aims to provide essential coverage for mechanics, taxi, and trotro drivers in the event of death, permanent disability, or critical illness, addressing the economic challenges faced by drivers.”

In conclusion, Nartey applauded Pulse Ghana for facilitating the partnership between Engen Ghana and Prudential Life Insurance Ghana, emphasizing the Engen Ghana brand’s mantra, The best way of living is giving.

Colette Amaeshi, Managing Director of Pulse Ghana, commended the impactful partnership for its societal impact and commitment to giving back. She encouraged more brands in Ghana to join CSR initiatives, highlighting the significant need for insurance within the informal sector.

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