Telecel brand officially launched in Ghana

 Telecel, a leading telecommunica­tions brand in Africa, has officially launched in Ghana to provide innova­tive telecommunications solutions to connect and empower custom­ers and communities across the country.

In February 2023, Telecel Group successfully completed the acquisi­tion of 70 per cent shares of Ghana Telecommunications Company Limited (GTCL) to become its ma­jority shareholder, with the govern­ment of Ghana holding a minority share of 30 per cent.

The brand was first unveiled to employees at an event dubbed the Telecel day at the Accra Interna­tional Conference Centre and the second ceremony held at the Labadi Beach Hotel, where the Vice Pres­ident, Dr Mahamudu Bawumia, unveiled the Telecel brand in the presence of a cross-section of stakeholders including government and community representatives, me­dia, industry leaders and customers.

Dr Bawumia who was the special guest underscored the importance of telecommunications in today’s economy.

He said “Telecommunications plays a pivotal role in shaping our modern society. It bridges distances, connects people, and empowers communities. In today’s fast-paced world, access to reliable and efficient communication is not just a luxury but a necessity for socioeconomic development. It is also critical to Ghana’s digitisation agenda, and I am particularly pleased that Telecel Group has decided to invest in Ghana.”

“I believe it is testament to the conducive business environment created by deliberate and intentional policies by the Nana Addo Dankwa Akufo Addo government,” he said.

The final and big rebranding event attended by traditional leaders and a cross-section of the public was held at the Tetteh Quarshie Roundabout.

Speaking at the brand unveil, the Chief Executive Officer (CEO) of Telecel Group, Moh Damush, said “We are thrilled to announce the launch of Telecel brand in Ghana, marking a significant milestone for Telecel and an opportunity to pro­vide positive disruption, advance­ment, and innovation in Ghana.”

“Telecel Group promises to put its heart and soul in the company, which is and will continue to be the flagship of Telecel in West Africa. As of today, Vodafone Ghana has become Telecel Ghana,” he said.

He said Telecel’s vision was to lead Africa’s digital revolution, connecting communities with sustainable and locally developed innovative connectivity methods, and inspiring technological advance­ments that paved the way for a thriving, interconnected continent.

In Ghana, Mr Damush said Telecel was focusing on significant­ly expanding its network coverage, aiming for 2500 4G sites within three years and targeting 100 per cent satellite-to-mobile connectivity to ensure nationwide access across Ghana.

The CEO of Telecel Ghana, Pa­tricia Obo-Nai, said “Our business has evolved from offering basic tele­communication services to pioneer­ing digital solutions across Ghana. This evolution was powered by our belief in innovation, commitment to excellence, and the vision to create a connected and empowered Ghana. We look forward to an exciting journey.”

She said with the change in the brand name, the other two sub­sidiaries of the company had also changed to Telecel Cash and Telecel Foundation, adding that “All areas of operations have changed to Tele­cel, and customers will continue to enjoy the existing services on their 020 and 050 numbers.”

 BY KINGSLEY ASARE

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