EIB Network Appoints Nana Yaa Serwaa Sarpong as General Manager

Nana Yaa Serwaa Sarpong

 

A multiple award-winning media practitioner and an accomplished entrepreneur, Nana Yaa Serwaa Sarpong, has been appointed as the General Manager for EIB English Cluster (Starr Fm and GHOne TV), and Agoo TV.

Nana Yaa, who has an impressive track record of successfully creating and growing numerous diverse brands brings along an outstanding over 24 years experience in the media and broadcasting industry.

With a deep understanding of the network’s goals and a proven ability to drive growth and innovation, EIB Network is confident that Nana will lead its English Cluster and Agoo TV brands to new heights. “We are delighted to introduce, Nana Yaa Serwaa Sarpong, who will be taking on the role of General Manager for our English Cluster, as well as Agoo TV. With a deep understanding of our network’s goals and a proven ability to drive growth and innovation, we are confident that Nana will lead these brands to new heights,” EIB Network said in a statement.

After starting off her career as a TV Presenter with Fontomfrom TV in 1999, Nana Yaa was instrumental in the set up of all three Channels of Crystal TV Network (Crystal TV Prime, Crystal TV Plus, Crystal TV Xtra) in 2009 and worked with Crystal TV several years before and after.

In February 2011, Nana Yaa was approached by the Multimedia Group Ltd., to join it’s team as Channel Manager of three brands; Cine Afrik, the 4Kids Channel and the Jesus Channel where she won several awards for these brands. All three Channels eventually merged into Joy Prime Channel, which she set up and managed from March 2015 until October 2019.

Under her management, Joy Prime was amongst the Top 3 TV Stations in Ghana and fast became one of Africa’s most loved Television brands, reaching millions of homes across Africa.

Her Channels were nominated for several Awards and won over 14 Awards recognising the channels’ Brand Strength, Programs, Partnerships with key Events in Ghana.

Nana Yaa is also credited with the license acquisition, set up and content acquisition of several top media brands in Ghana. These significant achievements for the last 24 years has won her the admiration of the industry and personally garnered her numerous notable awards in Media.

Nana Yaa Serwaa Sarpong is also Country Director for the much touted organic fertilizer brand, Acres Agriculture and CEO of Elohay Group. Nana Yaa serves as a Minister of the Gospel at Eternal Life Church, Ghana & UK and is the founder of the NGOs, League of Extraordinary Women and League of Extraordinary Youth.

She is a sought after International Keynote Speaker, Mentor to many women and young people in Ghana and globally, and has received several international and local recognition and Awards for her works.

Nana Yaa serves on several Advisory & Management Boards including the Israel based World Peace Tracts, The Turkey based Africa Investors Council, The Global Growthinity Network based in Dubai and the Phillipines, the US based the 48 Hour Film Project, Empire Entertainment Ghana, The Methodist Church Ghana’s Wesleyan Television which reaches Methodists all over Ghana and Africa, Northern Innovation Lab, Humanitarian Awards Global, amongst others.

Nana Yaa Serwaa Sarpong holds a joint MBA International Trade degree from Anhalt University, Germany and Ghana Communication Technology University, Ghana. She also holds an LLB Laws Degree from Mountcrest University, Ghana, a Chartered Postgraduate Diploma in Marketing from CIM UK and a BSc. Business Administration Degree from the University of Ghana Business School. Nana is a proud product of Yaa Asantewaa Girls Senior High School.

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