GMA empowers young women to unlock potentials

 Global Media Alliance (GMA), a leading media and communications company, concluded its celebra­tion of International Women’s Month with a meaningful Corpo­rate Social Responsibility (CSR) initiative aimed at empowering young women.

As part of their commitment to gender equality and empow­erment, GMA organised a visit to the African Science Academy (ASA).

The African Science Academy is a girls-only Advanced Level school for Maths and Science.

Founded in 2016 by the Afri­can Gifted Foundation, it targets girls across Africa who have outstanding potential in Maths and Science.

They are trained in Maths, Fur­ther Maths and Physics as well as Robotics and Computer Program­ming.

This is to enable them for ca­reers in Engineering, Science and computing amongst others.

The CSR project dubbed ‘Find­ing Her Voice’ trained the young girls on personal branding, public speaking and leveraging social me­dia to grow their personal brands.

The training sessions, led by industry experts from GMA, focused on empowering young women with communication skills, leadership development, and strat­egies for navigating professional environments.

The interactive workshops provided valuable insights and practical tools to help the students at ASA unlock their potential and confidently express themselves.

Touching on personal brand­ing, the co-host of Happy FM Morning Show, Fati Shaibu-Ali, emphasised that personal brand­ing was not only about dressing well and how one looked, but also about how individuals carry them­selves and being experts in their chosen fields.

The Project Lead for e-pro­ductions under the Global Media Alliance Group took the students through public speaking and urged them to start small by practising with their colleagues to build up their confidence in public speak­ing.

On her part, a Digital Exec­utive at Global Media Alliance, Eyram Dunyo, gave the students tit-bits on how to leverage their social media presence.

Emma Wenani, Chief Direc­tor of Global Media Alliance, expressed her enthusiasm for the initiative, stating, “At Global Media Alliance, we believe in the power of education and mentor­ship to inspire and uplift young women.”

The Head teacher of the African Science Academy, Gifty Ghansah, expressed her apprecia­tion to GMA for the support.

The students and staff were later presented with gifts from Flow Wellness and Ghandour Cosmetics who sponsored the event.

BY TIMES REPORTER

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