ADB MD pledges enhanced customer value and service excellence

Managing Director-Agricultural Development Bank (ADB) PLC, Alhaji Alhassan Yakubu-Tali, has reaffirmed the bank’s commitment to enhancing customer value and service experience across all its channels.

This was contained in his remarks at the ADB customer appreciation dinner held at Nim Avenue Hotel in Tamale, Northern Region. The event saw the bank’s long-serving customers and top-performing customers being honoured.

Alhaji Yakubu-Tali emphasised the invaluable role customers have played in the bank’s success, saying: “Tonight, we honour your unwavering loyalty, your trust and your enduring partnership which have been the bedrock of our success over the years”.

He reiterated ADB’s role as more than just a financial institution, highlighting its position as a true partner in the progress and aspirations of its customers.

He also lauded the resilience and trust customers have shown – particularly during challenging times  and pledged the bank’s continued commitment to delivering exceptional services and innovative solutions to best serve them.

“At ADB, we pride ourselves in being more than just a financial institution. We are a partner in your progress, a supporter of your aspirations and a trusted companion through every step of your journey,” he added.

“This evening is about appreciation. It is about saying ‘thank you’ in a meaningful way, acknowledging the trust you place in us and celebrating the shared success we have achieved together,” Alhaji Yakubu-Tali said.

The Managing Director also reassured customers and stakeholders of his outfit’s commitment to remaining a trusted partner in their progress and aspirations.

Looking forward together

The dinner was not just a celebration but also a moment to reflect on the journey of partnership and look ahead to greater milestones.

“Your loyalty and trust inspire us to do more, to be better and ensure that ADB continues to lead in providing exceptional banking experiences,” said the Managing Director.

The event was attended by over 200 customers and other stakeholders across the five regions of the north – namely Northern, North East, Upper East, Upper West, and Savannah.

Participants were treated to a memorable evening filled with camaraderie, inspiring messages and shared visions for the future.

Alhaji Yakubu-Tali’s closing remarks echoed the enduring strength of a banker-customer co-creation, which he said will pave the way for remarkable business achievements in the years ahead.

The bank, as part of its corporate strategy over the last two years, has prioritised excellent service experience. This among others has propelled ADB into recording several 5-star ratings at the Chartered Institute of Marketing Ghana (CIMG) 2023 Customer Satisfaction Survey Index Report Launch and Awards last 27^th September. The bank also won the 2024 Paa Grant Medal for Business Excellence.

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