Marketing writers concede that research on services brands/branding is limited. This article, therefore, looks at the concept of services-branding and will attempt to answer the question of whether or not branding is more important for services than for products. The idea is not to juxtapose products and services-branding by listing similarities and differences, but rather […] The post #OutstandingBrands2021:

It all started in 2010, when Bill Macaitis was the Senior Vice-President of Marketing at Salesforce, a leading cloud SaaS provider. (He’s worked at Zendesk and Slack since.) Over a period of a few weeks, Macaitis noticed Salesforce’s website leads had dropped by 10%. This was puzzling. Salesforce had just run a successful rebranding campaign […] The post #OutstandingBrands2021:

Branding – a subject with as many claimants to its parentage and origins as there ever could be. That scarring mark that seared the rump of cattle and slaves centuries ago has been claimed by professionals in marketing, advertising, sales as well as agricultural economists to be a landmark moment in the development of their […] The post #OutstandingBrands2021: Branding:

… A lesson for African political, business leaders and policy makers Across Africa, governments continue to battle the effects of the second wave of the novel coronavirus infections and the COVID-19 disease. The continent has so far relatively escaped the cataclysmic consequences of the pandemic afflicting various societies around the globe. Ghana, which has recorded […] The post Vaccine

Analysts say no chance of cheap lending soon Even though banks have shown resilience in the face of a difficult year that saw their operations impacted by the coronavirus pandemic, B&FT’s analysis has shown there has not been any significant reduction in lending rates ever since the Bank of Ghana reduced the policy rate last […] The post Economic challenges keep cost

… urge gov’t to intensify communication to counter COVID-19 falsehoods   The Pharmaceutical Society of Ghana (PSGH) has expressed great worry at the publication of false COVID-19 medications on social media which has led to panic buying, resulting in shortage of some drugs needed to treat not only COVID-19 but other diseases. The association is […] The post PSGH

kick-starts exercise  in Eastern Region As part of efforts to curb the spread of the second wave of COVID-19, the police, in partnership with waste management giants, Zoomlion Ghana Limited, has begun another phase of disinfection of all its facilities in the Eastern Region. The exercise will see the disinfection of all living and working […] The post Police begin nationwide

The Ghana Revenue Authority (GRA) is working with the Chief Justice, Kwasi Anin-Yeboah, through the Judicial Service, to set up a dedicated court to deal with tax offenses expeditiously as a way to engender tax compliance to help the nation retrieve tax revenues that go into wrong pockets. “This year, the GRA is going all […] The post Special court

The national finals of the 2021 edition of Spelling Bee competition, was held over the weekend at Alisa Hotel, and 11-year-old Naa Koshie Manyo-Plange of the Roman Ridge School in Accra emerged winner. After an intense 15 rounds of keenly contested spelling competition by 60 participants from across the sixteen regions of Ghana, she stood […] The post Naa Koshie emerges champion