Endorsement is a channel of brand communication in which a celebrity acts as the brand’s spokesperson and certifies the brand’s claim and position by extending his/her personality, popularity, status in society, or expertise in the field to the brand. In a market with a very high proliferation of local, regional and international brands, celebrity endorsement was traditionally thought to provide a distinct differentiation.
The Youth Wing of the National Democratic Congress (NDC) has condemned comments made by the Member of Parliament for Adansi-Asokwa, Kobina Tahir Hammond for blasting the youth for their disrespect towards the elderly.
Hopeson Adorye, a leading member of the governing New Patriotic Party (NPP) has alleged that the opposition National Democratic Congress (NDC) are the orchestrators of the booing incident that happened at the Global Citizens Festival.
For her exceptional academic accomplishments throughout the 2021/2022 academic year, Rebecca Acheampong, the 2022 overall best graduate student, has been honoured by the School of Graduate Studies of the University of Professional Studies (UPSA), Accra.
Allotey Jacobs, a former Central Regional Chairman of the National Democratic Congress (NDC) has accused the opposition party of being the jeers that greeted President Akufo-Addo at the Global Citizens Festival in Accra.