Smirnoff Powers 2025 Guinness Ghana DJ Awards

The DJ Awards hosts proposing a toast with Smirnoff

 

The 2025 Guinness Ghana DJ Awards, powered by Smirnoff, brought together DJs, performers, fans, and cultural leaders for an evening that honoured creativity, talent, and the shared experiences that define Ghana’s vibrant music culture under the theme “Shake the Floor.”

Produced by Merqury Republic, this year’s ceremony reinforced Smirnoff’s long-standing commitment to platforms that promote connection and community.

The celebration opened with FanFest, where aspiring DJs, music enthusiasts, and loyal fans gathered for early engagements. At the Prime Lounge, Ghanaian music icon Rocky Dawuni shared reflections on the DJ’s evolving role as a culture shaper, highlighting how DJs serve as curators, creators, and connectors; a principle Smirnoff continues to support through its various initiatives.

The Black Carpet welcomed a distinguished mix of dignitaries, including top management from Guinness Ghana Breweries PLC – Frédéric Féraille, Managing Director, James Boakye Sarfo, Commercial Director and Sabina Manu, Acting Marketing & Innovations Director.

The main show began with a five-DJ marathon, with performances delivered from different points in the auditorium. The night featured a strong lineup of artistes including Medikal, Fameye, Keche and Lali x Lola. A central moment of the evening was Smirnoff in the Mix, an interactive segment where fans joined Merqury Quaye on stage to co-create a live set. The experience brought Smirnoff’s ‘WE DO WE’ philosophy to life, showing how music creates spaces where people connect, participate, and celebrate together.

As part of its continued investment in the DJ community, Smirnoff presented its signature awards to outstanding talent: Overall DJ – Pioneer DDJ Ref 7 (Sophisticated DJ Console), Female DJ – Apple MacBook Pro M4 and Student DJ – Shure MM1.

Smirnoff was also honoured for its three-year partnership and its consistent contribution to shaping, sustaining, and elevating DJ culture in Ghana.

Speaking on Smirnoff’s commitment, Yaa Amoah-Owusu, Marketing Manager, Spirits & RTDs, said: “DJs play a big role in how we enjoy music in Ghana. They bring people together and set the tone for many of the moments we share. Smirnoff is proud to support them and to create spaces where their talent can grow and shine.”

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