Lifestyle: The insane life of 12-year-old maverick Jenk Oz — Britain’s youngest CEO who mingles with Idris Elba, records music, and acts in West End shows

From running daily editorial meetings in his office before class to mingling with James Corden.

In his Instagram bio, 12-year-old Jenk Oz calls himself an "actor," "musician," "entrepreneur," and the "CEO/Founder of iCoolKid.com."

He had a role in an Idris Elba film, has appeared in Sky Atlantic's "Fortitude," has acted in West End theatre productions, and has even released his own music.

However, there's even more to the impressive pre-teen.

Along with his mother, ex-Goldman Sachs Managing Director Carmen Greco, he's using his company — a digital media platform aimed at 8-to-15-year-olds — to prove that social media and online communities can be a safe place "for young people to hang out, and never get bored."

For Oz, that means his day to day life involves interviewing celebrities, attending red carpet events, playing extreme sports, and DJing, all the while trying to get some great content for the site and his social media channels.

We caught up with Oz — and Greco — to hear about how the 12-year-old tycoon — who still attends school every day — fits it all in.

From running daily editorial meetings before class to mingling with James Corden, scroll down to see the insane life of 12-year-old Jenz Oz, the youngest CEO in Britain.

This is 12-year-old actor, singer, model, dancer, and musician Jenk Oz. He also happens to be Britain's youngest CEO.

Along with his mother, Carmen Greco, he runs iCoolKid Ltd, a digital media platform aimed at 8-to-15-year-olds that's a safe place 'for young people to hang out, and never get bored.'

Born and raised in London, Oz has worked professionally in TV — he appeared on Sky Atlantic's 'Fortitude', 'A Hundred Streets' starring Idris Elba and West End performances of ‘The Last of De Mullin’ and ‘Taming of the Shrew.'

He has appeared in documentaries, commercials, print and video campaigns, music videos, has recorded original music, done film voice-over work, and has studied music theory, singing, acting, street dance, ballet, tap, jazz, and plays four instruments to a "high level."

"I've been performing since I was about four years old," he told Business Insider.

"I started doing acting and music very young. I learned to play piano when I was I can't even remember how old — four or five – then adopted the drums and guitar. As of very recently, I've started playing the saxophone, and I'm now highest grade piano."

Needless to say, from a young age Oz was doing some pretty neat stuff in his spare time, attending performances and events and going to after-school classes.

The idea for iCoolKid came about in 2014 when Oz was only eight years old."Every morning after the weekend, teachers would ask, 'So what did everyone do this weekend?' I would always have something different to say than everyone else — a musical, a dance competition, instead of a football or rugby match."

"People would say, 'Jenk, could I come with you this time?'" So Mum started writing an email blog every week on Friday about what I was doing over the weekend."

He wanted to share everything he was up to with all of his friends, and he presented the idea for the email update at a school Show & Tell.

The newsletter — which told his peers about the coolest extreme sports, games, music and sneakers (one of Oz' favourite things) was soon being shared across wider communities and schools by both kids and parents.

A couple years later — in late 2016 — iCoolKid was born as a digital publishing, media, consulting and production company providing original content for Generation Z.

Now, the iCoolKid team works closely with Jenk and his friends to produce articles, previews, reviews, and features, as well as original music using state-of-the-art sound equipment.

This means Oz travels to attend and cover pop culture and gaming conferences, movie premieres, exclusive live events, and to conduct interviews backstage.

Greco said: "I ended up liking his idea and becoming CFO for the company." And the Canadian-born business woman certainly has the background to back it. She began her career in finance, working as a trader on the Toronto Stock Exchange before moving to Goldman Sachs in New York. She moved to London with the company in 1999 and became its first female Managing Director in Europe in 2000.

She has since had a stint as managing director at UBS before launching two medical companies — biotech company Haoma Medica Ltd. in 2009, and Aventum Devices Ltd. in 2012.

She is currently co-founder and CFO at both companies, in addition to her role as CFO at iCoolKid Ltd.

"I spend most of my day working on the other two, but given the finance factor I try to do all the projections [for iCoolKid] and spend time teaching Jenk about revenues and how important it is to see revenues — I spend most of my days talking about the r words," she said. "To make something sustainable you have to focus on that, and I can help him with that."

Here's Jenk at the iCoolKid office, where he spends most of his time when he's not at school. "I'm as engaged as I can be," he said.

The mother-son duo live in a converted office building in Mayfair, which is where the company is based with a full-sized office and a filming studio. Oz has an office manager, an editor, two content writers, and a videographer on staff.

Oz told Business Insider that he leads an editorial meeting every morning, and is constantly looking at the stories on the website. However, he's still in school every day.

"At school, I find out what music everyone is listening to, what crazes are coming up, and there's a standard correlation between those two, so I'll write something on the website," he said. He's also active on Instagram, where he shares what's happening on the weekend.

"He’s out of school 5.5 months of the year, in 6.5 months, so it's almost equal time in and out," Greco added, explaining how her son is able to fit it all in.

This is the iCoolKid studio, called "The Garage."

There's a full production facility at the studio, which helps the brand put out video for its YouTube channel, social media platforms, and website, as well as produce curated music playlists on Spotify and SoundCloud.

Greco said that through their channels and reach, "We’ve kind of become an expert on Generation Z. When you can access that demographic, you can ask them a lot of questions and get answers." She added that she's now acting as a consultant to brands who want to use this type of information, whether it be for designing a new wrapper or producing a new juice box.

Oz added: "With more ads, we're taking in so much more information, and there's much bigger spending power. There's a seismic shift in generational influence."

"People are becoming much more fascinated with Generation Z," Greco agreed. "The cool kids 10 years ago were 16 to 25. Now it's almost imported downwards... when kids have iPads at four and eight years old, the dinner conversation is very different."

The pair is also keen to show that the world of social media can be safe for kids. "Social media wouldn't be anywhere near as popular as it is if it didn't have the positives," Oz said.

"Every single child, no matter what you do, needs social media training on an ongoing basis," Greco added. "Conversations, how to react to things — but there's an enormous amount of power and it serves a great purpose."

"It tells us what direction to take and what people are interested in. When Jenk talks to kids in the US or India — about 128 countries have come to iCoolKids websites — it’s extraordinary."

Here, Jenk takes part in a podcast...

...And takes some time to DJ.

Oz has become quite the journalist as part of his job. He has interviewed Idris Elba...

...and met James Corden, one of his idols. He has also interviewed Gemma Arterton, David Haye, Hayley Baldwin, Dougie Pointer, and fashion designer Julien MacDonald.

Here he is backstage at the London Fashion Week Julien MacDonald show.

He's pretty keen on fashion, and plans to launch a clothing line.

He's managed to attend some pretty cool events in VIP, such as Justin Bieber's concert at Hyde Park's British Summertime Festival.

Someone's got to walk the red carpet.

Oz has also been able to do his fair share of extreme sports. Here he is GoKart racing...

...Indoor skydiving...

...And doing gymnastics.

While being a CEO keeps him busy, he's also still focusing on developing his creativity. He was recently offered a highly-coveted place with the National Youth Music Theatre (NYMT) for the 2017-2018 season. The project is supported by Andrew Lloyd Webber, and past attendees include Jude Law, Idris Elba, and Eddie Redmayne.

Oz is also studying at The Juilliard School of Dance, Drama and Music this summer.

"It's important to get the balance between the performance side," he told Business Insider. "I also really like the fact that I can run a company, developing the business."

The well-spoken 12-year-old has been asked to give a TED talk in July on 'taking flight.' 'It's about getting your head to paper and executing your ideas,' he said.

"My motto is; try to follow your passions at every turn and think through your ideas every night before going to sleep. Then dream about them until they get so big and so colourful that you can't hold them inside anymore or you'll burst!" Oz said.

"No idea is too silly, talk to everyone around you and one day, with lots of hard work and persistence, you can make them a reality."

From running daily editorial meetings in his office before class to mingling with James Corden. Read Full Story