Rick Ross is a franchise owner of 25 Wingstop locations, and he is helping the company launch its first virtual brand: Thighstop. The whole thing was ideated as a way to address a shortage of wings. So instead of chicken wings, the company will offer consumers a menu exclusively of thighs via Thighstop.com and Door Dash.
Ross is juggling the latest venture with his upcoming album, Richer Than I Ever Been. He tells that he’s in the “final stages” of the project, and it could be out as early as this summer. “It’s going to be exciting,” he says. “I really pushed the envelope. I didn’t want to put something on the street just to say I released another project. I wanted to elevate, go to the next level. I believe I’ve done that.”
As for what else he’s been cooking up in music, Ross is strategic in his answers. But he did let slip that this era of his career will be reminiscent of 2006 and 2007. He hopped on Zoom from his home office in Atlanta to tell Complex about Thighstop, Richer Than I Ever Been, his new property, and what’s up with that joint album with Drake.
Credit: yahoo.com
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