Official Ford distributors Tractafric motors inaugurate new showroom

Tractafric Motors, a major automotive distribution specialist in Africa, has officially taken over as new distributor of the Ford range in the country.

Already partners in Cameroon, Ivory Coast and Democratic Republic of Congo (DRC), Ford and Tractafric have extended their partnership to the Ghanaian market with the will to meet the needs of Ghanaian customers with a complete set of offers based on the highest standards of customer experience.

This includes a wide range of vehicles, from everyday SUVs to the outstanding F-150 Raptor pickup truck, as well as a full range of services, including maintenance, repair and overhaul.

In a speech, given by the Managing Director (MD) of Tractafric Motors Corporation, Mr. Dominique Hanotaux, he said
“In Ghana, the group offers transportation solutions in partnership with Mercedes-Benz and Ford,”

He highlighted the opening of the showroom was to gradually boost the presence of Tractafric Motors in Ghana by establishing an ultramodern showroom in Accra.

The event

The event was held in the brand-new Ford showroom, in Atlantic Tower, Airport City Accra. In addition, Tractafric Motors had the opportunity of celebrating the centenary of its parent company, Optorg Group, a leader in specialized distribution in Africa.

In the framework, a panel of experts was brought together to discuss the topic of economic and social integration: African mobility, with a focus on urban mobility.

This meeting is part of an itinerant cycle, the African Mobility Meetings, organized by Optorg in three capitals of the continent: Douala on November 7; Accra on December 4 and Abidjan on December 11.

Founded in 1919, located in all major regions of the continent, Optorg is one of the leading distribution groups in Africa with two activities: automotive distribution through its Tractafric Motors network and construction equipment through its subsidiary Tractafric Equipment. Read Full Story