While the market has grown at 1.5% CAGR in the last five years, Olam’s volume has been growing at 39% CAGR.
It has 28% market share and is ranked at number 2 in Ghana in volume.
Exports account for 45% of Olam Ghana’s total production. Olam’s unique Technical Sales Force (TSF) provides test baking support to bakeries.
The firm’s flour recipes are customised for any type of bread, baguette, pastry, doughnut and batard under the Royal Gold, Vital, and First Choice brands.
Olam Ghana currently employs nearly 400 personnel (permanent and contracted) in its mill and field operations across the country. Its network 118 distributors supply flour to several thousand bakeries across the country.
Committed to helping the bakeries flourish, the Olam Ghana Grains team has provided training in finance, IT and fire hazard prevention to many bakers. The company has provided health screening to more than 500 bakeries and school kits to children.
They have conducted breast cancer awareness campaigns, planted 11,000 trees in the savannah region and offered scholarships for needy children of Bakery staff.
Mr. Lim Ah Doo, Chairman of Olam International, learning more about the bread baking process from Ms. Ashley Vida Fiagbor, Chief Bakery Technician at Olam Ghana during a Board visit. Ashley oversees the Testing Bakery at Olam Grains Factory and has been with Olam Ghana since 2011.
Ashley hails from Ho district in Volta Region. She is a post-graduate and has 11 years, experience prior to Olam. Ashley believes that while anyone can bake bread, precision baking requires expertise and she enjoys her role where she perfects the art of flour recipes, dough making, temperatures and timing.
She admires Olam’s emphasis on health and nutrition like the benefits of whole wheat bread. She is proud to work in Olam because of its values of giving back to the community, focus on sustainability, and encouragement towards personal growth. Ashley has a supportive husband and they both work in shifts so that either one can take care of their 2 school-going children. Read Full Story
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