BRAND AFRICA has announced it will unveil the Brand Africa 100: Africa’s Best Brands – the only continent ranking of the continent’s 100 most admired brands in Africa, at a global virtual event on Africa Day, Monday, May 25.
This year marks the 10th anniversary of the Brand Africa 100. Established 10 years ago to coincide with the FIFA World Cup, the world’s biggest single sporting event, the Brand Africa 100: Africa’s Best Brands rankings had established themselves as the most authoritative survey and analysis of brands and businesses in Africa, based on a study by Geopoll across 26 countries spanning all the five economic regions.
Collectively these countries account for over 80% of the population and over 80% of the GDP of Africa. An analysis of the data by Kantar and Brand Leadership over the past 10 years has established that on average, only 20% of the brands admired by Africans are made in Africa.
Due to lockdowns, this year’s launch will take place through a global virtual event. One of the highlights includes a panel with the CEOs of three of Africa’s largest exchanges – Geoffrey Odundo, CEO of Nairobi Stock Exchange; Dr. Leila Fourie, CEO of JSE, South Africa and Oscar Onyema, CEO of Nigeria Stock Exchange.
A second panel will include the Chief Marketing and Communication Officers—Mzamo Masito, CMO, Google Africa; Sylvia Mulinge, Chief Customer Officer, Safricom and Anthony Chiejina, Chief Corporate Communications Officer, Dangote Group. They will hear first hand on the challenges businesses face and how they are mitigating against any adverse impact of the Covid-19 pandemic and how they will be adjusting to the next normal, given the significant disruption to global supply chains, market volatility and a severe global economic downturn.
The panels will be facilitated by Omar Ben Yedder, Publisher/CEO, African Business magazine and Eloine Barry, CEO, African Media Agency, NYC.
The launch will feature a world-first synchronized opening of the three major African securities exchanges of Kenya (09h00 EAT), South Africa (09h00 CAT) and Nigeria (09h30 GMT+1) all within the Brand Africa programme on May 25, 2020.