Leadership and management is key! 

By Chris KONEY

As a thought leader in Marketing Communications and International Cooperation who strongly believes in adopting a strategic communication and tailor-made marketing solutions to achieving organisational effectiveness, I have come to the conclusion that management and leadership of organisations are hugely responsibility for the success of their businesses and achieving their bottom-line.

Without a doubt, leaders of organisations have the essential obligation of providing the right and needed direction for the growth and development of their organisations as well as developing the human capital base to ensure their institutional objectives are accomplished.

Being a leader in an organisation in any sector comes with several benefits just as there are numerous deliverables beyond decision-making and payment of salaries. A good leader is expected not to just perform and deliver, but also to inspire others to perform well in good and bad times. Here are some emphasised benefits of effective organisational leadership and management:

• A better work environment 

Leaders have a profound impact on their overall work environment. Effective leaders create an atmosphere of trust and respect which, in turn, fosters creativity and collaboration. Employee morale is also higher in workplaces with strong management, leading to stronger workplace relationships. When employees feel engaged with their team and that their contributions matter, they are more likely to be motivated to go above and beyond in the workplace.

·         Productivity

A successful leader makes all the difference in a team’s productivity. When employees feel excited about the work they are doing, they are more likely to be productive. On the other hand, a poor leader can cause employees to become disengaged and uninterested in their work. A team that is led effectively will be more productive, efficient and successful overall.

·         Employee motivation

Good leaders know how to effectively motivate their employees. They understand that people are different and that what works for one person may not work for another. As a result, they take the time to get to know their team members and discover what works best for them. This can then create a more motivated group of employees who are excited about their own strengths and workplace contributions.

·         Focus

Once the company’s vision is well-articulated and understood, sound leadership is essential to keep employees focused on reaching that goal. This means clearly communicating the company’s vision and objectives as progress is made and changes occur; and then providing the necessary support and resources for success.

·         Inspires hard work

A great leader can instil a sense of purpose in their team. When people feel like they are working toward something bigger than themselves, they are more likely to be willing to put in the hard work required to achieve it. An effective leader knows how to tap into this sense of purpose and channel it into productive effort.

·         Efficiency

A productive leader can help to improve efficiency by getting the most out of their team. Leaders can help improve efficiency by ensuring everyone is working toward the same goal and doing what they do best. They can provide guidance and direction while delegating tasks to make the most of everyone’s strengths.

>>>Chris is a thought leader in Marketing Communications, Stakeholder Relationship Management Professional and International Cooperation Specialist. Over the last fifteen (15) years, he has made tremendous impact within Africa’s corporate communications and creative arts sectors. He can be reached at [email protected] / 233 20 854 1480

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