Beige capital, a savings and loans company, says it is strategically positioning itself to become a universal bank within the next two years
“Yes, for sure we have that intention [of becoming a universal bank]; and in the near-future Beige Capital (BC) will grow into a mainstream bank. We intend to become a full fledged bank in the next two years,†Mr.Derrick Ewudzie-Odoom, the Regional Head of Beige Capital, said.
He said the company’s unique selling attributes -- such as networked branches, convenient locations, and very good pricing on the market -- put it in a good stead to be a prominent player when it becomes a universal bank.
Mr. Ewudzie-Odoom disclosed this at a media briefing on the company’s quarterly Customer Service Day celebration in Accra.
Touching on the measures instituted by the company to recover its loans, he said: “We do not subscribe to crude measures in recovering bad loans. BC will take every legally accepted and morally upright way to recover every loan that is given out.
“We would always try and sit down with our clients who are granted facility by us, even when they go into arrears, and discuss with them the best way to pay back. If we have to reschedule or restructure the loan, we will do that.â€
The Company’s Customer Service Day is to afford senior management an opportunity to interact with the company’s customers and address any complaints they have.
“It is a day that our clients really get to feel the Beige Capital brand. Our customers come to the banking halls and they get interactive with senior managers -- getting most of their problems solved on that day. Our customers come to the banking halls and request for a loan facility or investment and they are attended to on the stop. We go an extra mile to serve our customers on that day,†he said.
“It offers senior management the opportunity of interfacing with customers and listening to their problems and addressing them. We exist because of our customers. BC is a customer centred organisation,†Mr. Ewudzie-Odoom added.
Beige Capital is a subsidiary of The Beige Group. The Beige Group is an investment firm in Ghana with interests in the Banking & Finance, Real Estate, Mining and Hospitality industries. The BEIGE Group also manages private equity.
By Dominick Andoh
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